Edelman pays its coworkers to go on a “date”
Is Edelman encouraging fraternization? Helping relieve the stress of single workers trying to find a mate by pairing them with each other? Starting an internal dating service for their nearly 3,100 employees worldwide?
No. They’re using the dating concept with a unique spin.
The new Blind Date program begins this week. While it might kindle some romance, it is designed more to foster teamwork. And since 70 percent of Edelman workers are women, those looking for a man from this experiment might be disappointed.